A logo encapsulates every dimension of a brand’s existence: its value, social voice, influence, and most importantly, its hard-earned reputation. So, every brand-generated content should glorify your logo from the start, right? Not necessarily.
There is another side to the story when it comes to video content. In your video, logo should not be featured in the intro. Why? Let’s dig a bit deeper.
Viewers have a short attention span. Don’t push it.
The average attention span of a viewer for any video content is less than eight seconds! That is all you have to hook a viewer to your video. Don’t let your logo in the video occupy this critical time slot. Viewers watch your videos to find answers to their specific problems. In your video, the logo distracts your audience and makes you lose your viewers.
You need to use those first eight seconds smartly and establish your content to your viewers from the first moment. Within this time frame, you can use different hooking techniques to grab your audience’s attention and influence their minds to watch your entire video. Technically, that should be your ultimate goal.
Another research on decreasing user attention span that says you lose 37% of your viewers within the first three seconds of your video if the content doesn’t start to solve their problems. That is why your video intro should not start with your logo.
Establish your solution right from the start. Not your video logo.
The solution you deliver through your video should be clear and concise. You need to get right to the point from the very beginning. Why? Try to ask yourself the right questions. When you try to search for a solution and end up on a video, what do you look for the most? An immediate answer to your search query, right? You do not waste a single second. Your viewers demand the same thing from your videos. You need to layer your videos in that order to deliver the answers to your viewers. Always remember, when your video starts answering their questions without wasting their time, they get hooked instantly.
Technically, there are other valid methods to entice your audience. You can start with hooks like a question, an interesting factoid, a what-if situation, or a story. Whatever it is, the most important thing is your content should start answering your viewers from the instant they land on your video.
Google doesn’t love your video logo. It loves the solution.
Have you ever seen how Google suggests videos within its search results? Have you ever noticed how Google tells users from where they can start watching the video? What exactly happens is that Google doesn’t tell users to watch a video from the start. Instead, it skips a certain length of the video from the starting point and places the cursor for viewers to watch. Why? Google does that because Google’s search algorithms are getting smart, and it knows which part of the entire video content is relevant to search queries. The algorithm understands that the rest of the video may contain non-informative elements like generic graphical intros, logos, and other things that may not be relevant to the viewer.
Admittedly, Google will do the same thing to your video if your video intro starts with your logo or other graphically designed intros for the video. Google will trim down the unnecessary part and directly go to the point where the content seems relevant to the search query. You surely do not want Google or other search engines to do this to your videos.
Place your video logo after you win your viewer.
You created great video content and viewers liked it. They were hooked. They were glued to their screen, watching the entire video. Objective achieved. Great job! Now your video logo can come into the video.
Further, you can also add your logo to your video right after you hook your viewers. Because the intro of your video showed them something, and they got interested. Now, they won’t leave the video until it ends. It is the right point in your video to place your video logo as your logo is showcased in an optimized way. Plus, your logo would add the required branding that your video needs.
Last words
If you really want to engage your audience, your video intro should not start with your logo. You can place it wherever you deem fit after the main objective of your video is achieved, that is, grabbing your viewers’ attention.
Though many companies add their logos at the start of the video, they do that in a smart way. In that case, the presence of the logo needs to be subtle and should not affect viewers’ attention. Your logo should also find the right spot in the frame where it would attract attention.
