Meta is launching AI Studio in the U.S., a new platform for creating, sharing, and discovering AI characters. Powered by Llama 3.1, AI Studio offers a space where anyone can craft AI personas, helping creators extend their reach to more fans. The platform allows users to design AI characters based on their interests, such as teaching cooking, generating memes, or providing Instagram caption ideas. These characters can be customized with a unique name, personality, tone, avatar, and tagline. Once created, these AIs can be shared with followers or made public for broader interaction across Instagram, Messenger, WhatsApp, and the web.
Users can open a new message on Instagram by tapping “AI chats” or go to ai.meta.com/ai-studio to begin creating an AI character. For those who wish to give their AI characters life, Meta also provides a comprehensive manual filled with advice.
AI Studio is particularly beneficial for Instagram creators, enabling them to set up AI extensions that can handle frequently asked questions in direct messages and story replies. These AIs can share personal insights, link to favorite products, or highlight past content, helping creators engage more effectively with their audience. The customization options allow creators to tailor their AI’s responses to align with their content and brand, and they can manage these settings via the professional dashboard in the Instagram app. All AI responses are clearly labeled to ensure transparency.
Several creators, including Chris Ashley, Violet Benson, Don Allen, and Kane Kallaway, have already launched their AI characters, accessible via the Message button on their Instagram profiles.
Meta has implemented strict policies and safeguards to ensure that AI interactions are safe and responsible, aiming to make AI chats both fun and helpful. The introduction of AI Studio is a significant step towards democratizing access to AI, enabling more people to explore its creative potential. This initiative represents just the beginning of Meta’s broader vision for integrating AI into everyday digital experiences.
