The new, modern line of heavy-duty tractors, aimed at the markets in India, South East Asia, and Africa, has received an investment from the firm of Rs 400 crore.
Today, Swaraj Tractors, a company owned by the Mahindra Group, unveiled its new line of 40–50 horsepower tractors with the goal of enhancing agricultural mechanization in the nation and raising per-hectare production. Price points for the new tractor lineup range from Rs 6.9 lakh for the base model with 42 horsepower to Rs 9.95 lakh for the model with 50 horsepower.
The manufacturer says the new tractors in the 40–50hp category offer a combination of power, dependability, and aesthetics to perform well across a variety of geographies and terrains. The company has invested over Rs 400 crore in the new range. The new Swaraj models are built to suit the demands of contemporary agricultural practices and handle large and modern implements with ease, resulting in enhanced production.
The newly-launched tractors from Swaraj Tractors come with a segment-best six-year or 6,000 km standard warranty, a 6-speed PTO, 4WD across the board, and contemporary amenities like a digital cluster, LED headlamps, and daytime running lamps (DRLs). Additionally, the tractors will have an 8–10% higher fuel efficiency than the company’s current line of products.
Hemant Sikka, President of Mahindra & Mahindra’s Farm Equipment Division, asserts that India lags behind nations like China in terms of the yield per hectare of its farms. Therefore, there is a lot of room for farming to be mechanized to boost production. Our goal with the new line of tractors from Swaraj is to increase yield per acre and crop per drop while decreasing labor-intensive tasks.
India is one of the world’s largest markets for tractors, accounting for over 9.44 lakh of the 70 lakh tractors sold worldwide each year. While there may be some ups and downs, the industry is primed to grow at a high pace moving forward, according to Sikka, who noted that the Indian market has had a CAGR of 6.5 percent.
While the business plans to export the tractors to regions like South East Asia and Africa, Swaraj Tractors says that it will be prepared and present the market with an all-electric tractor when demand from farmers arises. The company’s FY24 growth outlook is still in the low single digits.
“The tractor industry has seen growth despite August 2023 being one of the driest months in the nation’s history. We have no concerns about the Kharif crop, and even if we receive an additional 15-20 days of rain, the industry will be strong for the current fiscal year, the official said. Sikka further warned that India’s tractor exports are still declining as a result of the recession in major international markets like the US (-17% in FY23) and Europe.
“With this new tractor range for the mass-market segment, we are steering the Swaraj brand into the furure by focusing on the mechanization needs of the market,” claims Harish Chavan, CEO, Mahindra & Mahindra’s Swaraj Division. High power tractors under the Swaraj brand are advertised as being useful for hauling, crop farming, paddy, and cereal.
