Samsung has much planned for the year 2030. The South Korean company has disclosed its new product design philosophy, which will go into effect in 2030, with the goal of being the largest semiconductor chip company in the world by that time.
On April 16, 2024, it will present its Newfound Equilibrium concept during Milan Design Week 2024.
Samsung presents Design Identity 5.0, which features products with innovative, unified, and essential designs:
The CEO of Samsung MX, TM Roh, has written an editorial detailing the company’s new approach to product creation and the problems it seeks to solve. Design Identity 5.0 (DI 5.0) for Samsung: The company’s approach to product design will be Essential, Innovative, and Harmonious.
Samsung has more than 1,500 designers worldwide, according to the company’s senior executive, who works across seven design studios. They use Samsung’s design principle, “Inspired by Humans, Creating the Future,” which has remained constant since the company’s founding in 1996 for its mobile division. But, as people’s lives and the products they use become more and more customized, Samsung is looking to improve its approach for the future.
The company aims to produce products with three design properties-Essential, Innovative, and Harmonious-with its new DI 5.0 design philosophy. Samsung aspires to remain loyal to its core values, continue to innovate, and build lifestyle harmony with its users.
Essentials in Samsung Design Philosophy:
The company aims to concentrate on the original goal and purpose of its products through essential design. For example, the rest of the Galaxy smartphone series uses the same design language as the Galaxy S24, which has a pretty simple appearance with thin bezels. The Infinity Air Design feature on Samsung TVs gives the impression that the screen is floating in air. The space-efficient, simple design of its washers and dryers is impressive.
Samsung’s Innovative Design Philosophy:
Vacuum cleaners that can identify the type of floor automatically, 8K upscaling in Neo QLED TVs, and live language translation during calls on the Galaxy S24 are just a few examples of the innovative design found in Samsung products.
An Harmonious Design of Samsung:
With SmartThings, which integrates all Samsung devices into a single system, the company aims to simplify its goods through harmonious design. Rather of hitting out, the Music Frame speaker blends in with the design of your house.
