After spending his teenage years amongst the top of the EDM industry as an
artist himself, the prodigy shifted more and more into producing and
management. With equal levels of success.
Simon Alex was 15 years old, and working with the industry’s absolute elite. Top artists such as Tiësto, Hardwell, Swedish House Mafia, Martin Garrix would support the rising act and SWM’s Steve Angello took Simon Alex under his wing at the time. helping the teenager emerge to the top level of the scene, Simon Alex skyrocketed to be one of the EDM scene’s most demanded newcomers.
Then he made the massive decision, to shift his focus on playing a different part within the industry. The producer structured his label Fly AVTR while still releasing his own work, but already had a bigger vision for the multi-service business.
He started working behind the scenes, helping touring top DJs produce and finish their own records. During this process, he gradually shifted to a rather pop-oriented production, highly benefitting from his production skills as an EDM producer. A genre, that has widened its influence into other genres such as pop and hip-hop simultaneously with Simon Alex development.
Expanding His Involvement In The Scene
The early peaks of his career all came before Simon Alex had finished high school. And following a one year stint at New York University’s prestigious Clive Davis Institute of Recorded music, the youngster already felt more than experienced enough to take things to the next level.
His first big step? The management of the at the time 12-year-old rapper Bouba Savage. The young artist who had recently moved to the states from Guinea proved to be a teenage sensation destined to go viral with his song ‘Buss It Down’. Simon Alex’ responsibilities for the wonder kid went beyond the music management, and lead to his artist’s collaborations with major brands such as Nike, Helmut Lang, Footlocker,
and others.
Fly AVTR’s roster of artists would grow to an impressive portfolio in very short time. Although the name of the label had been used by the artist before, the business was officially launched earlier this year. His list of clients is currently growing, with prominent names such as the Universal Music Group, Lil Tecca, Columbia Records, Brockhampton, SOPHIE, Fivio Foreign, Republic Records, Kenny Beats, as well as the late superstars Juice WRLD & Pop Smoke amongst many other success stories
associated with Fly AVTR.
Massive acts, and surely not the last to benefit from the strategic and creative work of Simon Alex.
