Snapchat is set to revolutionize augmented reality (AR) with its upcoming on-device AI model, offering users a glimpse into a future where surroundings can be transformed in real-time. The platform previewed this capability, showcasing how a prompt like “50s sci-fi film” can instantly change a person’s attire and background, creating engaging visual experiences for sharing with friends.
According to reports from TechCrunch, Snapchat plans to roll out lenses using this advanced model by the end of the year, with users beginning to experience these transformative effects in the coming months. This innovation marks a significant leap forward in AR technology, empowering developers to craft personalized lenses that respond dynamically to written prompts.
In addition to enhancing AR capabilities, Snapchat is introducing a suite of AI tools aimed at simplifying lens creation through Lens Studio. Among the new features is Immersive ML, which facilitates real-time transformations of surroundings, body features, and facial expressions. This tool allows developers to design 3D character heads that mirror user expressions, generate 3D textures based on text or images, and craft intricate face masks and textures.
The latest Lens Studio version also introduces face effects that enable developers to generate custom lenses by inputting prompts or images, completely altering users’ appearances in creative and unexpected ways. These enhancements underscore Snapchat’s commitment to pushing the boundaries of AR and making advanced AI accessible to developers and users alike.
Over the past year, Snapchat has steadily expanded its AI capabilities. Notably, users can now share AI-generated snaps with friends, leveraging the platform’s AI-powered chatbot functionalities introduced earlier. This move aligns with Snapchat’s strategy to integrate AI across its ecosystem, enhancing user engagement and offering novel ways to interact with augmented reality experiences.
With these advancements, Snapchat continues to position itself at the forefront of AR innovation, leveraging AI to redefine how users interact with digital content and experiences. As the platform prepares to launch its latest AR tools and features, anticipation grows for the transformative impact they will have on social media engagement and digital storytelling.
