Launch of Lifestyle Brand ARKS marks Ranbir Kapoor’s entrepreneurial debut
Ranbir Kapoor marked the beginning of his entrepreneurial journey this Valentine’s Day with the launch of ARKS, his highly anticipated lifestyle brand, unveiling its flagship store on Waterfield Road in Bandra West, Mumbai. The grand opening was met with excitement as fans gathered to celebrate the moment, with Kapoor engaging with them, signing autographs, and taking pictures. Dressed in a timeless combination of a white T-shirt, beige trousers, and white sneakers, he exuded effortless charm while introducing his latest venture.
The debut collection from ARKS offers a versatile range of fashion essentials for both men and women, showcasing a mix of contemporary and classic styles. The men’s lineup features a curated selection of wardrobe staples, including cotton jersey T-shirts, embossed French terry sweatshirts, knitted hoodies, double pique polo shirts, and flat knit T-shirts, alongside linen shirts for a refined touch. Expanding into outerwear, the brand presents optic wash sweatshirts, denim and cotton twill jackets, denim biker jackets, and an exclusive range of reversible leather bomber jackets. The bottom-wear selection includes straight-fit and regular denim, cargo pants, chino shorts, and embossed French terry joggers, ensuring a balance of style and comfort.
For women, ARKS introduces a collection that blends modern aesthetics with functional fashion, featuring crop tops, cotton jersey T-shirts, flat knit polo shirts, kaftan tops, and modal jersey halter neck designs. Outerwear options include cotton twill shackets, French terry hoodies, and twill biker jackets, perfectly complementing the lineup of denim jeans, denim shorts, cargo pants, French terry joggers, and linen drawstring pants. Beyond apparel, the brand makes its foray into footwear with an exclusive sneaker collection, offering classic black and white low-top and mid-top designs made from premium milled leather. Equipped with Ortholite insoles and a padded French fit, these sneakers prioritize comfort while maintaining a sleek, sophisticated appearance. Accessories such as bamboo yarn socks and minimalistic baseball caps complete the collection, embodying understated luxury.
Drawing inspiration from Kapoor’s deep-rooted love for cinema, travel, sports, and meaningful living, ARKS is designed for individuals who appreciate timeless elegance and refined simplicity. Each piece is crafted with meticulous attention to detail, reflecting the brand’s commitment to quality and authenticity. Striking a balance between minimalism and functionality, ARKS delivers designs that transcend fleeting trends, offering long-lasting sophistication and versatility.
Kapoor shared his vision for ARKS, emphasizing that the brand is not just about fashion but a representation of self-expression, authenticity, and quiet confidence. He explained how ARKS embodies his personal style—subtle, impactful, and versatile—while championing quality and individuality. He expressed his belief that true style lies in simplicity, where every piece speaks volumes without the need for extravagance. With this philosophy in mind, ARKS presents a carefully curated collection that seamlessly integrates elegance into everyday life.
The brand’s inaugural collection, with prices starting at ₹1,499 for essentials and reaching up to ₹34,999 for premium selections, is now available both at its flagship studio in Bandra and through online platforms.
