The director, Rajkumar Hirani, has discussed how the release of Salaar just a day after Dunki affected the box office performance of both movies.
Regarding the competition at the box office between his most recent picture, Dunki, and Salaar, starring Prabhas, director Rajkumar Hirani has spoken out. December 21 saw the release of Dunki, and the next day saw the release of Salaar. Dunki’s first-day revenue of just Rs 30 crore was achieved. On the other hand, Salaar broke multiple records to become the biggest opening of 2023. On its first day of release in India, the movie took in Rs 95 crore in all languages.
Regarding the same, Hirani stated to DNA India.com, “From the standpoint of a producer, the number of theaters in the nation is restricted.” It’s possible that some viewers won’t have enough cash to see two movies in a row or on different days. Some people decide to only watch one movie in a given week or even month. Thus, I’m sure it influences both movies in some way.
According to Hirani, there are situations when a conflict is unavoidable because of the calendar’s constraints. “Business is impacted by a conflict. But since there are 200 films produced every 52 weeks, there is no way to opt out of that. Conflicts would arise. Larger and smaller films might occasionally conflict. These kinds of events will all keep occurring. From then, there is no way out,” the director continued.
Before this, Hirani disclosed in an exclusive interview with News18 Showsha that Shah Rukh was aware that Dunki would not make as much money as his former actors Jawan and Pathaan did.
After starring in two consecutive action movies, Shah Rukh was excited for Dunki. He was content to be working in this manner. Being a wise man, Shah Rukh knew that audiences were preferring action movies and following a trend. He had always advised me not to anticipate enormous box office receipts at first. He was aware that it would take time for the film to get momentum and that families and viewers would eventually become interested. He was the one preparing me more than anyone else, and that’s exactly what happened. The director had informed us that he had witnessed numerous families gathering in theaters to watch the movie.
