Actor Priyanka Chopra Jonas arrives in Rome to celebrate Bulgari’s 140th anniversary and the launch of their high-end jewelry line Aeterna. Jonas recently finished filming the much awaited thriller Heads of State. Shu Qi, Anne Hathaway, Priyanka Chopra, Liu Yifei, and other brand ambassadors and friends of the house attended the performance and gala dinner held in the newly opened heritage wonder of the Italian city, Terme diocleziano.
Chopra Jonas unveiled a stylish new bob haircut, and the brand spokesperson wore the 140-carat diamond Serpenti Aeterna necklace to celebrate the milestone occasion. The jewelry brand claims that this beautiful piece of jewelry is among their most priceless creations from their ateliers. It took 2800 hours to produce the Serpenti Aeterna necklace, which has a raw diamond weighing over 20 carats that is cut into seven pear-shaped drops totaling 140 carats, one for each year in Bulgari’s history. Six98 baguette diamonds totaling 61.81 carats are placed within a sinuous, three-dimensional wave framework that surrounds the drops.
The actor accessorized his off-the-shoulder Del Core gown in white and black with a necklace of Serpenti Aeterna. She was seen smiling and grasping a bouquet as she interacted with others at the occasion.
The Italian luxury brand honored its history by holding this celebration in Rome, the city of their birth, which featured a show dressed by the renowned stylist Carine Roitfeld and a gala dinner. Over 500 different products, including high jewellery, watches, purses, and fragrances, were included in this collection. The spectacular celebration of the Roman Maison’s anniversary was a significant turning point.
There had to be singing and dancing to add to the atmosphere, considering the scope of this Italian event. The director of Teatro dell’Opera di Roma, Eleonora Abbagnato, a ballet dancer, and choreographer Sadek Berrabah presented a poetic duet as the first of a series of performances. After this performance, Berrabah gave another in which about eighty dancers performed a synchronized spiral.
In order to provide security and transparency, Bulgari also unveiled the Bulgari Digital Passport at the occasion. The passport is a digital document that, in order to protect product data, stores on their private blockchain the distinctive qualities and certifications of every high-end jewelry creation.