India’s “Golden Boy,” Neeraj Chopra, has once again demonstrated his prowess by securing a second Olympic medal in Paris last month. Chopra, who previously brought home a gold medal for India in the last Olympic edition, has now made history as the first Indian track-and-field athlete to win medals in consecutive Olympic Games. His remarkable achievement has ignited a surge in interest from brands eager to have him as their ambassador.
As a Subedar in the Indian Army, Neeraj Chopra’s brand valuation is expected to soar by 30-40% following his stellar performance at the Paris Olympics 2024, according to a report by the Economic Times, citing global financial advisory firm Kroll. This increased demand could potentially elevate his brand value to around $40 million (approximately ₹330 crore). Before his triumph in Paris, Chopra’s brand valuation was estimated to be around $29.6 million.
Similarly, Vinesh Phogat, a top Indian wrestler, has experienced a significant rise in her brand value, despite her unfortunate exit from the Paris Olympics due to a weight-related disqualification. Although she missed out on a chance for a gold or silver medal, Phogat’s market appeal has grown substantially. As reported by the Economic Times, at least fifteen brands have expressed interest in signing her for advertising campaigns. Her endorsement fees have skyrocketed from ₹25 lakh to ₹1 crore per deal per year since the games.
Another standout performer at the Paris Olympics was shooter Manu Bhaker, who astonished the nation by becoming the first Indian woman in Independent India to win two medals in a single Olympic edition. Bhaker’s impressive display has made her a sought-after figure in the advertising world, with numerous companies now vying for her endorsement. Following her success, Bhaker’s annual endorsement fee per deal has seen a dramatic increase from ₹25 lakh to ₹1.5 crore.
The rush to sign Indian athletes who excelled at the Paris Olympics extends beyond just Chopra, Phogat, and Bhaker. Brands from various sectors, including packaged foods, health and nutrition, jewellery, banking, and education, are eager to partner with these sports stars, recognizing the immense value they bring as brand ambassadors. The Paris Olympics has not only elevated the status of these athletes on the global stage but has also significantly enhanced their marketability in the corporate world.
