The MG Windsor EV made a remarkable debut in India, securing an impressive 15,176 bookings within the first 24 hours of its launch on October 3, 2024, at 7:30 am. This achievement marks it as the first passenger electric vehicle in India to reach such a milestone. Customers can book the Windsor EV for Rs 11,000 either online via www.mgmotor.co.in or at their nearest MG dealership. The starting price for the vehicle is Rs 9.99 lakh under the Battery-as-a-Service (BaaS) program, offering an operational cost of Rs 3.5/km*, or Rs 13,49,800 for outright purchase (ex-showroom). The company will commence deliveries on October 12, 2024.
Powered by a 38 kWh Li-ion battery pack, the Windsor EV offers 100kW (136ps) of power and 200Nm of torque. It features four driving modes — Eco+, Eco, Normal, and Sport — and provides a certified range of 332 km on a single charge, according to ARAI standards. The vehicle comes in three variants: Excite, Exclusive, and Essence, and is available in four distinct colors: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.
Customers will also benefit from various additional features, including a lifetime battery warranty for the first owner, one year of free public charging via the eHUB by MG app, a 60% buyback option after three years or 45,000 km, and the MG e-Shield package. This package includes a 3-year unlimited kilometer warranty on the vehicle, 3 years of roadside assistance, and 3 labor-free services.
The Indian electric vehicle (EV) market is growing rapidly, driven by increasing environmental consciousness and government policies like the FAME (Faster Adoption and Manufacturing of Electric Vehicles) scheme, which offers incentives to boost EV adoption. Major players in this market include Tata Motors, Mahindra Electric, and Hyundai, with notable models such as the Tata Nexon EV, Tiago EV, and Hyundai Kona Electric. MG Motor India, which has already seen success with its ZS EV, aims to further solidify its presence with the Windsor EV.
MG Motor, now owned by China’s SAIC Motor Corporation, is leveraging its expertise in battery technology and smart mobility to expand its global footprint, particularly in emerging markets like India. With a focus on sustainability and innovation, MG is positioning itself as a significant player in the global transition to electric vehicles.
