Amazon is gearing up to make its entry into India’s rapidly growing quick commerce market, with plans to launch in the first quarter of 2025. This move positions Amazon alongside other major players in the space, such as BlinkIt and Zepto, both of which currently hold significant market shares. According to a report by the Economic Times, Nishant Sardana, who presently oversees the smartphone and accessories category at Amazon, has been appointed to spearhead this new quick commerce vertical.
This strategic shift by Amazon comes on the heels of its rival Flipkart’s recent foray into quick commerce with the launch of Flipkart Minutes. Additionally, Tata Digital’s BigBasket has declared its complete transition into the quick delivery sector. Amazon’s current grocery delivery service, Amazon Fresh, operates on a scheduled delivery model, but the company’s move into quick commerce is expected to shake up the existing market dynamics, particularly for established leaders like BlinkIt, Zepto, and Swiggy Instamart.
There has also been speculation about Amazon exploring a potential acquisition of Swiggy Instamart, though no official confirmation has emerged. However, the Economic Times noted that discussions between the two companies are ongoing, hinting at a possible strategic collaboration.
The quick commerce market in India is highly competitive, with BlinkIt, owned by Zomato, reportedly commanding a 40-45% market share as of July, according to a brokerage firm UBS. Swiggy Instamart follows with a 20-25% share, while Zepto and BigBasket hold 15-20% and 10-15% of the market, respectively. Amazon’s entry into this space could significantly alter these dynamics, especially given the company’s vast resources and logistical capabilities.
This expansion into quick commerce coincides with a significant leadership change at Amazon India. Manish Tiwary, who has served as the country manager for Amazon India for the past eight years, has announced his departure from the company. Tiwary will remain in his role until October, after which he will be succeeded by Amit Agarwal, currently the vice president for India and emerging markets. Agarwal’s leadership will be crucial as Amazon navigates this new venture into the quick commerce sector, aiming to capture a substantial share of the market.
