In the future, Apple intends to launch a subscription service for its artificial intelligence (AI) products and services. According to a Bloomberg story, the business would initially provide these tools on compatible Apple devices for free later this year. The company refers to its AI features as Apple Intelligence. But Apple intends to make money off of these features in the long run.
Increasing Sales and Revenue: By adding cutting-edge AI features and software updates to its more recent models, Apple hopes to boost sales of those gadgets. The massive Cupertino, California-based technology company is thinking about depending more on service fees and subscriptions due to the halt in hardware improvements.
Apple Intelligence Plus: The analysis indicates that by charging for Apple Intelligence, Apple hopes to increase income and sales of newer models. Subscribers may receive new features and more sophisticated AI models with the possible debut of “Apple Intelligence Plus”.
Primary focus: In spite of these intentions, Apple is not anticipated to impose fees for AI functionalities anytime soon. Right now, the company’s focus is on improving the AI model that underpins Apple Intelligence. By providing Apple Intelligence at no extra cost, Apple will be able to get valuable input on the model’s functionality and performance, which is critical for improving it.
Partnerships: In addition to looking for new alliances, Apple is working to improve its current AI offerings. Apple is reportedly in talks with Google and Amazon-backed Anthropic, according to the Bloomberg story. It’s possible that the business is thinking about incorporating AI-powered features from these partners into the iPad, Mac, and iPhone operating systems. A possible agreement with Google might be disclosed prior to the September introduction of the new iPhone series and the subsequent release of iOS 18, iPadOS 18, and macOS Sequoia.
It is expected that Apple will include Google’s Gemini AI into its platform in a manner similar to how it did with OpenAI’s ChatGPT. It’s important to remember that Apple Intelligence is not powered by OpenAI’s ChatGPT; rather, both systems separately offer AI capabilities on the same device. To transmit requests to OpenAI’s ChatGPT, users must grant permission to apps and services.
