Uber has introduced new initiatives aimed at boosting the adoption of electric vehicles (EVs) on its platform. The company announced the launch of an all-electric option within its Uber Green service, which previously included hybrid vehicles. Riders now have the option to select only EVs for their trips, and a new feature allows them to prioritize EVs when the difference in arrival time compared to a standard UberX is just a few minutes. This aims to make choosing an EV more convenient without significantly increasing wait times.
CEO Dara Khosrowshahi highlighted the company’s progress, saying, “We now have enough EV drivers on our platform to offer an EV-only option in over 40 cities worldwide. Riders can choose an EV for about the same price as UberX.” The all-electric service will be available in major U.S. cities, including New York, Los Angeles, and San Francisco, as well as international markets like Paris, Sydney, and Auckland.
To support drivers considering the switch to EVs, Uber plans to launch an AI-powered assistant early next year. This tool, built on OpenAI’s GPT-4, will provide guidance on EV-related questions, such as purchasing advice, range concerns, and charging information. Khosrowshahi noted that going electric is a significant decision for many drivers, and this AI assistant will help answer their questions and ease the transition.
In addition to technological support, Uber is creating an EV mentorship program, pairing experienced EV drivers with peers who are thinking about making the switch. This initiative aims to offer firsthand insights and practical advice to help drivers navigate the change to electric vehicles.
As part of its efforts to promote premium EV experiences, Uber will host pop-up events where riders can experience high-end EVs like the Lotus Eletre in London and the Rivian R1 in select U.S. cities, including Los Angeles and Miami.
Uber’s long-term goal is to become a zero-emissions platform by 2040. Khosrowshahi emphasized that Uber will continue to innovate and make sustainable choices more accessible and affordable for both drivers and riders. This announcement comes as several automakers, including Toyota and Volvo, reconsider their EV strategies in response to changing market demand for fully electric vehicles.
