The Indian audio firm BOULT announces a collaboration with Ford Mustang in the country. BOULT and Ford Mustang are dedicated to enabling universal access to technology. The core values of BOULT include providing an unparalleled experience and always aiming for higher performance. Through this relationship, purchasers will be able to experience a sense of adventure thanks to great features and technology.
The partnership with Ford Mustang is evidence of our common passion for elegance, speed, and style. The firm wants to appeal to young, tech-savvy, and luxury automobile enthusiasts with the launch of the new BOULT Torq, BOULT Dash, and BOULT Derby.
Thanks to this collaboration, BOULT and Ford Mustang can collaborate to bring the years’ worth of distinctive Mustang designs to life for BOULT’s new audio line. The Indian wearable manufacturer will have access to the brand’s heritage and exceptional design insights. Additionally, the product line creates additional opportunities to capitalize on the aspirational target segment that anticipates superior design in their preferred audio devices.
Co-founder of BOULT Varun Gupta stated, “We are excited to work with Ford Mustang, a brand that shares our dedication to style, excellence, and speed.” With this partnership, we hope to introduce our new products-BOULT Torq, BOULT Dash, and BOULT Derby-to the youthful, tech-savvy consumer sector. This long-term collaboration provides a chance to view product design from a different angle in addition to opening doors to a new market niche.”
Tom Stany, senior brand & category manager at BOULT, said, “Partnering with Ford Mustang is a groundbreaking moment for BOULT, igniting a new era of innovation and excellence.” Together, we are creating experiences that capture the spirit of cutting-edge technology and the rush of speed, rather than merely introducing new things. More than just audio equipment, the BOULT Torq, BOULT Dash, and BOULT Derby are symbols of our dedication to uplift and inspire our customers’ daily lives. This partnership is a celebration of our common goal of pushing the envelope and producing absolutely remarkable work.”
The collaboration started this year, and in the upcoming months, a number of items that are all intended to improve the audio experience will be released. For years to come, BOULT’s design partnership will be its main motivator, setting it apart from other companies in the audio sector.
In honor of this partnership, BOULT’s creative team created a digital film that was fully conceived and shot within the company. The trailer brings in a new era of BOULT design language and emphasizes the connection between BOULT and Ford Mustang. It also displays the passion pushing both companies ahead.
The film begins with views of a Ford Mustang racing around a track, with each frame emphasizing how the many parts of the car have inspired the design of new goods.
