A (slightly) more contemporary version of the venerable Nokia 3210, which is celebrating its 25th anniversary this year and sold over 160 million devices globally in its heyday, is poised to make a comeback.
Along with its affordable pricing, the Nokia 3210 is a phone that helped define its period thanks to its removable covers, adjustable ringtones, and pre-installed games. The Nokia 3210 from 2024 is anticipated to have the same design but a slightly bigger colour screen (2.4 inches as opposed to the original 1.5 inches), a 2-megapixel camera, and a USB-C port for charging. It will support 4G and have microSD card compatibility to increase storage capacity. The phone will still have the well-known Snake game, which is the icing on the cake. It is expected that an official release date will be announced in May.
Nokia, which is currently owned by the Finnish company HMD Global, has used the nostalgia card before. The brand has increased the number of famous models it releases each year for a number of years. The 3310 and the 8110, both with a minor upgrade, have already experienced this.
Although people who are nostalgic for the brand’s past are the main target market for this kind of gadget, those who want to avoid the time-consuming nature of smartphones also find it appealing. This explains the modest but noteworthy success of dumbphones over the past few years—devices with only the most basic features, such the ability to make and receive calls, send and receive SMS, have a calendar with a few pre-installed games, a calculator, and a camera. Those who wish to unplug from various notifications and social media platforms are the target market for these phones.
