Home sales have doubled in some parts of Florida, and the state is bringing 950 new residents per day.  Migrants have been flocking to Florida from Northern states such as New York, Illinois, New Jersey, Connecticut, and Massachusetts to move to an area with warmer weather year and lower taxes. Florida residents pay no state income or estate tax and get homestead exemptions of up to $50,000 on primary residences, as well as a 3% cap per year on home assessments.

Presdon Luczek, is at the forefront of  luxury real estate for South Florida, has been saying for years that Florida has consistently been one of the most desirable states in terms of weather and tax climate. Presdon, who is the Executive Director of Luxury Sales in the Sports and Entertainment Division of One Sotheby’s International Realty, created a gold standard method to identify the key listing features that trigger prospective buyers to move forward with purchases. He leverages visuals and interactive content to resonate with potential buyers. Presdon explains that static content alone is out. Diverse and interactive content is in. Forever. This isn’t just the case for real estate and housing–it’s been proven pretty much across the board.

When it comes to digitally marketing your real estate listings, homes for sale, or land for sale, using interactive content can help you reach more people who are more likely to be interested in your property. Instead of going the traditional and boring route with a basic listing description and photo gallery, he commissions a local real estate filmmaker who can provide him with a custom high-definition video. Once uploaded to his site, he embeds hyperlinks within the video content that help drive web traffic to your listing page online.

He used cutting edge visuals to sell the following: $5.7 Million 2541 NE 32nd Ct , Lighthouse Point, FL 33064$4.250 million 2431 NE 32nd Ct, Lighthouse Point, FL 33064 $3.62 million home on 13351 SW 36th Ct, Davie, FL 3333, $5.250 Million 3711 NE 31st Ave, Lighthouse Pt, FL 33064

To learn more about him, and his lifestyle visit his instagram.